What is a Communication Plan ?
A Communication plan can assist you in clarifying the purpose of a product launch or new initiative as well as officially determining the messages you want to deliver to your target audience (s).
A communication plan can also help your company during a crisis if a previous marketing message or business decision harmed your reputation with internal stakeholders or customers.
Why use a Communication Plan ?
Companies that do not have a communication plan will be caught off guard when disaster strikes. It’s unlikely that your company will find teenagers eating your product for internet fame, but it’s also unlikely that you’ll never need a procedure to deal with difficult situations effectively.
Assume you need to develop a communications strategy for the launch of a new product. To create your plan, you must first conduct an audit to identify gaps in your current marketing strategy / plan.
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